Quote:
Originally Posted by Hustler604
Here is the straight goods on marketing for you; strategies are all good, marketing is about throwing money CONSTANTLY and CONSISTENTLY in a direction and being patient for results. Measuring those results, re-strategizing and re-implementing.
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Marketing IS about throwing money and they do *measure* the result.
Why do they measure that exactly? Because it's financially impossible to get an accurate view of EVERY result. (consumer preference? actual sales? brand recognition? too many to list). Therefore, they use measurement to estimate anything that their client is interested in knowing.
For SEO, there is actually a simple and precise result/goal: showing up on page 1 when look for certain word.
If even the absolute best SEO firm can't guarantee that after using their service, a particular site will ALWAYS show up on page 1, how is it not a scam by claiming otherwise or hiding the fact that there is a possible chance that it might never get anywhere. By always blaming on "expectation" is not an excuse for dishonest conduct.
I have yet to see ANY SEO company (big or small) stating anywhere that there is a chance that the SEO might never lead them anywhere close to page 1. They don't even offer any guarantee that it would reach page 1 in a specific time frame.
SEO is part of marketing. But it does not mean that it could use the same tolerance level given to marketing.
Of course I am a bit extremist due to the nature of my work (it either work or it doesn't... simple), but I could at least appreciate some honesty about what can and cannot to be done in a SPECIFIC term rather than using some vague words.
I said 99% because there is this small 1% that actually have the courtesy to tells you, SEO might not make any significant improvement at all. And I consider those honest companies.