Quote:
Originally Posted by Gerbs
Same i bought some, whats the claim for, like why are they giving out money?
|
I can't recall exactly, but they were promoting that their brand of Yogurt was a definite pro-biotic that had positive effects on health. Even though there was no evidence to support this.
So by having these labels on their yogurts, some consumers believed that Danone yogurt (which is more expensive) was better for them than other yogurts and bought Danone over their competition.
Something along those lines anyway.