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Bump !!
So i have been in the business for a while now and can shed some light on this business.
This job is really not that easy. Even if you put in the work, time and effort, it is hard to make a sale. The car business is really competitive because people only buy a few cars over their life time so they take a long time before they decide to buy that car you showed them.
I work at a very main stream dealership in Burnaby and I prefer not to say which one (not land Rover also) and we only sell about 5 cars on the week day and 10 cars on a Saturday. If you consider we are open 12 hours a day on a weekday and we only sell 5 cars, it is pretty damn slow...take into consideration we have many salesman and usually those customers are through referals and repeat customers of older veteran salesman so us newbies have no luck if there are no walk-ins.
Most customers who walk through the door have already have their own salesman they use from before and walk-ins are usually people who are comparing 5 other brands also. Those customers who walk-in might sometimes want to test drive 3 cars with the intention of test driving 3 cars at everyday different brand (information gatherers)
So you go to work dressed nicely but you will always be dissapointed because business is slow and you cannot make a sale for 2 weeks straight and you will start to feel it is a waste of time. People would always be planning to do a test drive now but purchase the car in 3 months time and so on. It is rarely that they crashed their car or new immigrants that will need a car asap.
Sales managers would always be giving you pressure if you dont sell anything and want you to sell warranties and all sorts of things.
They would always give you shit if your customer surveys comes back with a 90% because they want a 95% and will get bonuses as management if they get a high average.
Selling a car takes 2 hours and delivering that car takes another 2 hours
Commisions are as low as $150 per car to about $1000 on a new car and sometimes even if you sell a used car, it is $150 also depending on how much the car came in for.....
On topic of sales per day, for example you have 15 guys on the floor and 5 sales that day, 4 out of 5 are repeat customers or through referals that means there is only 1 customer who is a walk-in divided by 15 salesman so it all depends on who is lucky to get that customer......
I can go on forever about this business so i'll just leave it at this
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