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You will find different opinions on tag depending who you talk to, some watch guys absolutely hate them ever since TAG took over heuer to become TAG Heuer. Most of the negative criticism comes from the fact that they use slightly modified ETA movements which can be found in many other watches around the world, so they aren't "special".
I for one love TAG, true their movements are mostly off the shelf ETA, but ETA makes great reliable Swiss movements..Brietling, for example also uses ETA. For me, the fit and finish of a tag is much higher than that of a Tissot, not even comparable really. I like to think of TAG as entry level luxury, maybe a notch under Omega, but higher than anything else that's under a couple grand.
Tissot is a great brand for what they offer. Actually some of their watches uses ETA movements as well. The watches don't have the same quality feel and look as what you get when you start moving up the price ladder, but for a sub $1k watch, they are pretty darn good.
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