Quote:
Originally Posted by DaFonz
Groupon sucks shit.
Their pitch is you spend money you'd otherwise spend on marketing.
Here's the math:
50% off retail. Groupon gets half. Instantly, your goods are devalued.
Next, you'll have a rush of cheap assed customers who expect the world for half off which your company will have problems serving, especially if you're new and just getting operations running. You'll probably also need more staff to handle that rush.
Of course, since the customers are so entitled, they will go bitch about every little thing and you'll quickly find yourself with more negative reviews than positive ones.
There's a reason it's mostly shitty businesses on Groupon now.
Sonick's ideas are cheaper and will be more effective. I'd argue against Adwords for a brick and mortar business because it's tough to measure results and intention doesn't always lead to buying.
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I didn't think of it like that. I'm eventually launching a business of my own and I thought groupon would be brilliant since no one else in that field has ever done a groupon .. now I see why
