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Another thing to do is go to some work offices nearby and offer free samples.
I remembered a restaurant invited us to come to their new restaurant nearby to sample their food. Of course they said drinks wont be provided.
It was an awesome experience, we basically sampled the best of what they had to offer free of charge (in terms of the food). Most of us are not cheapskates so we ordered one or two drinks each. They also gave us a tour of the kitchen and showed off how they used organic and local produce etc. In the end, we paid for the drinks individually and our manager ended up leaving a decent side tip for the samples. I think the restaurant still probably lost a little bit of money as they gave a good amount of samples from their menu.
I thought it was a good marketing tactic.
It worked because we do go back there and added it to one of our routine spots when we go out.
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