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^ Moorefield is good, but not a huge leap forward. Intel showed benchmarks comparing it to the 801 and 805 just a couple days ago. While it beats the 805, it's really only 10-15% faster. A Moorefield will outperform an A7 (due to its having 4 cores and higher clock), but a single A7 core is still much faster than a single Moorefield core. Moorefield also uses the same PowerVR GPU that Apple uses, however Intel is getting much better performance so they likely added cores here as well.
So Intel is in the same boat as Qualcomm and Samsung - getting more performance by adding cores and increasing clock speeds instead of just designing more efficient cores. The A7 is still the most advanced mobile core out there, and it's last years model.
Cherry Trail is the mobile processor people need to keep an eye on. It's supposed to essentially be an even lower power mobile version of Broadwell, and should be much better than Moorefield.
The fact so many companies were easily caught cheating is why I still rely on benchmarks to compare devices. The real problem isn't the cheating (since it's easy to catch), it's the selective reporting on benchmarks. For example, the Tegra K1 benchmarks are only showing the same few results over and over. There are over a dozen GPU benchmarks out there, and processors often excel in one area but lag in another. The fact Nvidia is cherry picking a few results (the ones where it performs better) is more of a concern to me then actual cheating.
BTW, it seems the only two companies (major companies) that haven't been caught cheating are Google/Motorola and Apple.
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