I have a pompadour type of haircut and I just switched to gatsby moving lotion. It's somewhat like a gel, gives a wet look, but does not dry and flake. The hold on this is amazing too and lasts me all day. My hair is thick and quite hard so if this works for me it would definitely work for someone with softer hair. (If I use pomade or any kind of wax/clay I need a lot of hairspray just to keep my hair in place)
http://www.amazon.ca/Mandom-Gatsby-Q.../dp/B003ZX6T0O
The best product I have ever used in my life, hands down.