^That is a wild jacket! Running Room has something similar on sale, I would like to get one but the nearest RR is an hour away and I don't want to buy without trying on.
Sale Apparel
I ran home today in -12 windchill with a t-shirt base layer, thick $5 fleece, mec wind jacket, tights, toque, mitts. No item cost me more than $50 and I was very comfortably warm. Don't feel like you need expensive gear to get out for run; make sure your feet are comfortable in good shoes and the rest is just gravy.
(I'm not hating on the jacket above, I think it is incredible and I kinda want one now! At night I'm using a reflective strap vest borrowed from my neighbour who wears it on the rigs, but I'm not cheap

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