Quote:
Originally Posted by dlo
care to explain how it is?? srs
i think its too extreme and not even worth the risk for it to be a marketing ploy..
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lets just think about it...
Sony invests say a couple mil into a movie that they know will have some bad press, but they decide to shoot the movie anyways. The movie wraps up and turns out to be a shit movie in the eyes of the movie critics and die hard movie people (I for one like dumb movies, so I would've paid $12 to see this, many would not have). Sony dumps in more money to hype up the movie and catches the attention of DPRK. DPRK hacks sony (depends who you talk to apparently, but lets go with it). Supposedly the theaters get a whiff of this news and refuse to play it. The American gov't get involved, the President and Sony President have some words and low and behold Sony releases it on Online for $6. The key is they released it at 1/2 off the theater price (lets assume it's $12 everywhere - I don't know what the US price is).
What they effectively did was hype up, increase the hype x2, potentially double the eyeballs (think, average family of 5-6 people watching together with family on Christmas day vs. a couple watching it in theaters) and flood the market for 50% off.
This is no different than Manchu Wok handing out samples 30mins before closing and selling 2 item combo for $2 when retail is $4.
In the entertainment business, any publicity is good publicity. The more eyeballs you can get, the better it is. Just ask Mr. Murdoch.