"free" cineplex movie pass with the purchase of marked coca-cola products. Did this sort of promotion when they did it with general mills cereal, usually went for the 2 for $6 deals and eventually ended up with 2 dozen boxes for cheerios.
Shoppers is having a 2x12 coke/sprite sale for $6.99, good deal overall to stack up on soda and receive free movie passes at the same time.
Cineplex: Receive a Buy 1 Get 1 Free Movie Offer with the Purchase of Specially Marked Coca-Cola Products - RedFlagDeals.com