Quote:
Originally Posted by SSM_DC5
 how did the previous owner manage to squeeze $24,000 out of Chrysler when the CBB for trade in on that car is $18,845 - $20,570? sucks to be the dealership having paid so much for an STI with an aftermarket moonroof. |
Pretty simple really. When you finally have someone interested in a vehicle on your lot that is next to impossible to sell (Viper) a dealership will bury them self in a trade. For example if that particular viper has $8,000 of mark up and the guys STI is worth $18,000 in on trade but you had to give away all your mark up in the Viper away to make a sale and get the aged stock off your lot then had to pay the salesman something for making the sale (not giving him a flat) and to making the books look better you later increase the cost of the trade to make up for the loss or flat on your sale. You following? So to keep my example going they would have kept the $2,000 of gross in the Viper to pay the salesman out (and sales manager) then took the other $6,000 and pushed it into the $18,000 STI now making it a $24,000 STI. If they then sell the STI for the $28,000 i mentioned they have now gained two sales grossed on both and got aged stock off their lot. Like I said......I only do this everyday