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IMO this car wouldn't do well in NA because the majority of consumers here are obsessed with power and size.
The FR-S/BRZ has 200 hp and lots of people complained (and still do) about how it's not enough... I can't imagine a car 3/4 the size with less than 50% the power doing well here at all. Not to mention that this thing would likely not be fun for a 50+km highway drive which is pretty common esp in the US.
That being said, it would be cool to have Honda cash in on the resurgence of cheap RWD "fun" cars... if they made this car a little bigger and put a nice DOHC 4-banger in it, sort of like a baby S2000, I'd definitely consider dropping the money for one.
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