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Good luck with the fight but judging by what they advertise, you are in fact two different businesses offering different services.
You may have similar clientele, but your business is not the same.
Based off your comment and the description of the businesses it sounds more like you are in fear that you may loose business to them and are trying to find a way to shut them down. Rather than do that, why not find a way to offer a better service than them at a better price point. Being that you are established and they are new it should not be hard to do.
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