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Ya, you can pimp Nike's in commercials and appearances and marketing campaigns all you want, you just cant show any sponsorship aside from Reebok during fight week, at the fight, or at any UFC event. There will be ways that the big name guys can get around it because their brand exists outside of the cage. Like GSP could keep his Gatorade or Under Armor or whatever he has, but he cant sport it in the ring.
The problem is with the guys who make sponsorship PER FIGHT strictly for fight night. Those guys are getting fucked.
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STRENGTHaesthetics
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