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Sounds like he may have been selected for the National Household Survey, the replacement for the previously mandatory long form census.
They use the info for economic/social/etc planning.
I know your friend doesn't want to bother, but collection of that info is pretty important, even more so now since it's voluntary. Anyone with any statistics knowledge knows what a mess Harper caused when he cancelled the old mandatory long form census.
It used to be 1 in 5 households had to answer, but now due to the way lower response rate to the voluntary NHS, they have to approach 1 in 3 households now. And they can't even compare the some of the new data with the pre 2011 data since the population samples have changed, and it even costs more to get the data too.
Great fix to an non existent problem.
Anyways that's probably why they're pressing your friend so hard.
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