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It seems like a very poor way to make profit, why give the stores the upper hand when selling your product? You'll make more money selling direct to your customer. It's manufacturing -> profit rather than only making the wholesale profit.
You'll need to market your product to even have people wanting to buy it. You could sell it to stores, but if no one has heard of your brand why would someone consider buying it over X brand? How unique is it that it can sit on it's own and sell itself?
There are other platforms you can leverage aside from just shopify. Handmade jewelry would seems like a really good fit on Etsy.
How do you plan on getting people on your website?
I've helped build a few shopify stores for friends and colleagues. Also running one for a denim brand my friends and I started
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