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High quality freshly roasted, from various single origins. Not just a bunch of different fruity Ethiopian beans either - though they can be good. Have some good African, South American, Central American, and Asian beans of different roasts - light, medium, dark - and vastly flavour profiles. At the very least, have something like 3 different flavours - fruity/acidic African beans, bold/aromatic Columbian beans, and savory/woodsy Indonesian beans.
Offer different brew methods - espresso is a must of course, but also pourover, siphon, aeropress, etc.
Also don't try to be too clever and hipsterish with decor/naming/etc
That's what I would like, but I doubt that would go in line with what Richmond likes
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