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Location Location Location. Brew good beans (Milano does an awesome job)
Really hipsterish decor, home made pastries (try and be different, even some packed krinos spinach spiral pies and cheese pies would be good).
I am white and live in richmond, and go to asian businesses. If you make a comfortable coffee shop where I can dress like a filthy fashionable hipster that I am, I will be there everyday.
Good luck.
Also I really hope you are opening it in steveston village... asians suck here.
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