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Dealerships were not allowed to order a RS unless there was a customers name on the build sheet. First year is by factory order only. They want the RS to be exclusive and hard to get creating more demand (at least at first). Each dealership was allowed to order as many as they wanted until the contracted number of units built with the factory was filled. Following the old rule of "build one less then the people demand". The mark up is actually similar to an STI. Just because it's domestic doesn't mean it has 5-10k of markup. This is actually only true in the truck world tbh.
The order process is pretty easy for the RS because it only comes fully loaded. Only thing you have to chose is color. Ordering one will take as long and be as complicated as remembering how to spell your name
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