The price seems fair, if they made it 599 worldwide (be it CAD, GBP, EU) like how Sony does with the PlayStation
It's brand new consumer tech, its niche, its for early adopters
Like when Blu-Ray was new, the players were all $599 (PS3 being the best) and there was little to no content, Blu-Ray films were tied to TVs/Players, wanted Avatar? Need to buy a Panasonic player, and this was when Blu-Ray was 'at war' with Toshiba's HDDVD which was cheaper to boot
We see this all the time with new gear, the price might drop by Christmas, maybe bundle deals instead, and then we'll see the price drop next year or when competition finally arrives