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develop the product to a point where it's market ready first. by market ready, i mean you need to be able to readily define how you are going to make your money and have support that people will actually pay.
worry about marketing/branding later, as that stuff will change direction so quickly and substantially as your company find its footing.
There are a lot of incubators and shared office spaces (the Hive was a good one back in the day) locally, so perhaps that would be a good place to start looking for help, even if its just to chat. Reaching out on linkedin is actually sometimes the best way to get at someone specific, and don't be afraid to pick up the phone or knock on some doors. You're going to have to bootstrap most of your costs at first, but if you really believe in something this shouldn't be a problem for you.
Vancouver's start up scene is very, very young, and very, very fickle, so be sure to have a solid product and thick skin.
/worked at a local VC for a few years
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