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I think the biggest success of Tesla here is not simply the technology itself, but design was the key.
Look at other EV/PHV vehicles.. Toyota Prius PHV, Chevy Volt, Mitsubishi iMiev, Nissan Leaf... none of these vehicle NEVER got raving reviews about their design. People kept saying they're weird look, look like cab, and all sorts of stuff.
Whereas Tesla vehicles look aesthetically pleasing and has high end American quality/image like Apple iPhone, Boeing 777, etc...
and for the price...who would choose other EV/PHV over Tesla?
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