Novus customers are usually hard to win over because they have fibre to the wall and it's a very great sales point. At the end of the day, I think it's just about having a reliable connection and a price point that fit a family's budget.
I work in Shaw's direct sales department and can offer promotions that are usually better than the ones advertised. Only applies to adding services tho. If I can help anybody out, gimme a call or text me at 604-561-9301. Happy to help
edit: I'm Jack btw