The price of 2015 STIs are dropping...
2015 Subaru STi w/sport package - $35K
2015 Subaru STI -World Rally Blue - Sport Package 14,722 KM - -$38K
2015 Subaru STi sport-tech - $33K
The lower $30Kish ones are higher mileage (for the year), but they're going for essentially the same price as the 2011-2013 models.
Or maybe people hate the new body style?