I have nothing against emulation, I just think it's hilarious that it's being pointed out here as an alternative to this special official product with 30 games built in.
I emulate myself, I have collected every NES and SNES rom, and play them often [using a Super Famicom replica USB controller]. I have also bought retro games on various consoles and PC, and will likely buy this thing.
Sometimes it's good to support the companies that provide you with the things you enjoy. Don't just take, take, take at every opportunity, looking for every possible way to get something for free. This fucking awesome retro gadget comes out and the first thing people say is how you could just emulate and play the games for free... Fucking