|
The pull of RS 15 years ago was the import car scene. That scene is now effectively dead as car enthusiasts have either traded up and bought exotics, or have moved on with life and traded their souls for the mortgage, wife, and kids.
Let's compare RS to one of the most successful forums in Canada - RedFlagDeals. RFD had similar roots and was started by a couple of cheapskates in their basement. Even though retailers now have supply chain management which has reduced the number of truly ridiculous deals available today, people keep going back because it turns out that people who are savvy at deal hunting tend to be savvy at other things, like parenting, financial planning, and home maintenance.
RS needs a new pull to keep the forum relevant. People shit on Vancity Buzz/Daily Hive all of the time, but the site draws traffic and keeps the investors happy. What does RS want to be? A source of information and discussion for Vancouverites? Or does it want to stay niche for the dwindling number of car enthusiasts in this city? Once the owners figure out the answer, then they should re-brand.
|