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I am very happy with my Blue Nile diamond and ring. I ended up spending on the much lower end of my budget knowing my girl friend is super simple. I feel like I got the most bang for your buck as a local reputable retailer was charging about $2,500 more for a similar GIA loose diamond and band.
I was worried about the diamond being eye clean but Blue Nile was able to send me pictures of a few diamonds I was interested in. Also, they allowed me to reserve the diamonds I liked. The downsides to Blue Nile were that you can't see pictures of all of their stock and the pictures were not readily available so I ended up paying more for a higher clarity diamond to give myself some piece of mind. The service was great and I would recommend them to anyone here.
If you have the patience I recommend going to niceice.com and reading as much as you can about diamonds. The blog recommends a set of proportions to maximize light return. The owner, Todd, gave me his opinions on a few loose diamonds I had found on various sites with a thorough explanation. He can get pictures directly from the same vendors that sell to Blue Nile. I gave Todd an idea of what I was looking for and my budget and he initially recommended a Brian Gavin diamond and gave me a promo code for it. Unfortunately, he did the search in USD and I told him it was a bit out of my budget. He later recommended another Blue Nile diamond for me. By then I knew exactly what to look for in a diamond and was able to reserve one that met my new standards. He said that because I had reserved the diamond, he was not able to find it but he would have recommend that same one. I gave him the order number so he could take credit for making the sale.
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