Quote:
Originally Posted by bcrdukes
I'm not making fun of the OP, or the person who created the webpage, but when I clicked on the link to the webpage in question, I thought of something along the lines of an early 1990s GeoCities webpage.  |
Don't worry! No feelings were hurt. While GeoCities were before my time, I think the (terrible) design of the current website actually appears to our clients.
From my marketing capstone, it seems that older generations prefer the older look, as they are more likely to distrust or dislike modern and sleek designs.
All of our clients are baby boomers who own SMEs, while we're looking to diversify, we also don't want to hurt our existing brand image through a modern design.
The business owner is very adamant on working with people that don't cut corners as integrity is one of her key values. It seems like it's more difficult to find these kind of people amongst millennials and gen y.
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