[Bouncing Bettys]

Perhaps because it was a company he founded and chaired, he thought he could still run it as he saw fit. Once his business became publically traded, he had shareholders to answer to and a public image to maintain for that company. If he hadn't of taken it public, he could have used any language he wished as long as it wasn't intended to disparage a particular person or group of people.

As I said, he may well be a racist and there could be numerous examples of it, but that is not what he did here. He stated a fact. Either the company does not understand context (perhaps for shareholders this would be worrying to be invested in a company that doesn't understand such basic concepts), or they are concerned that a good portion of the public will not understand context and hurt sales. On its own, at a rational business, in a rational society, this shouldn't have been an issue.