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I wouldn't buy a regular LG tv but when it comes to OLED I feel they are all so close that whatever is cheaper is good enough. Sony is taking a lot of heat because they basically crippled their A1E OLED set with a firmware update, so now when you watch anything with static content on the screen (sports, videogames) the whole screen dims significantly to prevent burn in.
I love Sony TVs but come black Friday I'll be getting whichever OLED is cheaper, which will be LG by at least $1000.
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