Quote:
Originally Posted by Manic!
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From a marketing POV, Nike hit this one out of the park. One marketing firm is estimating that Nike has generated $163M's worth of media exposure from this incident so far. I forgot / can't find how much Nike paid Kaepernick for the sponsorship, but I'm pretty damn sure they didn't pay him anywhere remotely close to $163M.
Not difficult to see why Nike sales went up.