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some people just have a number in their head of what food should cost, and no matter how nice the waitress is or whether the place has a cool vibe, they won't want to pay more than that price unless it's a special occasion. no amount of free ranging, brioche buns, or shoestring fries is going to be ok with some people if it's $20, when they can get one for $15 next door with a whole wack of fries on the side at a place that is comparable in their eyes.
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