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while true, this debacle put the UFC front and centre again, its not an image the UFC wants to go down. However, the UFC should know that the moment you include the bus attack in the promos, that it definitely sets the precedent that this shit is what sells fights.
Who and what sells fights. Drama. The moment McGregor started his whole parade of being "THE SHOW" is when this whole shit went down. WELL before this.
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