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Think of it this way. "Going for work" means you're going to make money in the USA (which means you're taking jobs away from Americans which means you need a valid work permit). That's a no-no.
"Going for business" means you're employed in Canada and heading to the USA to meet with a client, attend a conference, etc. You can use Nexus for this reason.
So when you cross with Nexus, choose "Business" on the kiosk and tell the agent you're going for business. Never say "work" because that raises additional questions.
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