Quote:
Originally Posted by westopher
That leaves those giant archaic stores in no mans land.
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+1. The internet has been a game changer in how consumer interact with brands and spend. Reducing friction for routine purchases online seems to key, while retail will focus on luxury brands.
Think about "1 click buy" and it shows up the next day, or even "Subscribe and Save" where Amazon ships you laundry detergent automatically.
Applied to cars.... you could order Care by Volvo via an app... and for US$650 a month get an XC40 with insurance and wear and tear included (yes, brakes and wipers)...
or you could spend half a day in the dealership, talk to salesman, finance manager, maybe sales manager, call your insurance broker, come back a week later to pick up car all to get locked at US$512 a month on an X1 and still have to pay extra for insurance + wear and tear.