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Birdbox was a definite 3/10 for me.
What I found more interesting, and I'm curious if you guys felt the same, but how successful the marketing campaign on that movie was?
For a movie with such a small budget, Netflix were masterful in using social media to push the movie onto the public, this is clearly the new wave, ad companies are really changing the game here.
I was so fancinated to see how many Facebook friends were posting about this movie, and it started making me think just how powerful social media marketing has become, as opposed to regular ad campaigns. I caught wind of that movie via Facebook and other social media, and I'm sure most of you the same.
I can't think I a movie recently that was able to do that so successfully as this one. I almost came away thinking that some of these posts were fake, the movie was terrible, but my news feed would've made me to believe this was an Oscar winner.
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