insoles.
two options, either go to a running shoe shop such as The Right Shoe. They do custom orthotics for runners. They're close to the snowboard shops on west 4th.
The other option is to do the do it yourself approach. Which I've done with success.
Sole custom moldable insoles. They can be bought in a variety of places. I get mine for free, but you can find them at Marks.
https://www.marks.com/en/sole-custom...olor%5D=ASSORT