[Hehe]

As a big EV believer, I think Ford is getting EV wrong. Don't get me wrong, I think the Mach E is nice... but there's a fundamental flaw.

EVs aren't cars, at least not in a traditional sense. They relate closer to smartphones in our pocket than ICE cars.

And as long as they don't change that mentality, they are not going to get anywhere close to a Tesla competitor let alone a killer.

The traditional car manufacturers' mentality is this, we make a model for year x, once that's out, we leave that as is, and move on.

The new MachE is interesting in both range, design and price, but lacks a serious component: technology and future adaptability.

Tesla continues to work on their cars because they don't see their cars as a certain model year... but the model as a whole. Thus, while they work on pushing out new hardwares, their main focus is really the software. They continue to add functions, make improvements and address problems to their cars. A first year Model3 isn't much different than a current MY model3, and won't be much different than the next year one.

Think it as your smartphone... would you get a phone where the software support would cease after a year? I wouldn't... as a matter of fact, a certain percentage of iPhone users choose the iOS ecosystem specifically because Apple has long been supporting their older models well after.

None of the major car manufacturer is getting this shift... it's not just the powertrain option, but also how people perceive their cars to be.