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Let's be honest, even if Tesla made the perfect truck it's going to have a hard time making any kind of significant dent in the pickup market. The brand loyalists have already written it off, it's just the way it is they wouldn't sway if a better truck got up and slapped them in the face. Then you got the people who actually use their truck for work and depend on it for a living. Chances are they're out because the Tesla is unproven. People who tow a lot? Yeah they want to fill up and be on their way, not wait around to charge.
Up next you have guys like me, I don't NEED a truck but I like the versatility of having the bed when I need it and being able to take it places a regular car can't go. I'm out because the Tesla won't fit in my garage and I have no place to charge it outside. Maybe some people have different situations but I'm sure many are in the same boat.
So you're pretty much left with the group of people who buy Nissan Titans and Honda Ridgelines. Go check out how well they have cracked the market. Once Ford drops their electric F150 that number will drop even more. I'm sure their will be some initial craze for it and Tesla won't be able to keep up with the demand cause they make only one truck a day, but I expect it to be a sliver of overall truck sales.
I've been wrong before but that's my guess.
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