I understand that. Burly 4x4 Esque rugged SUV's are hot right now. Anything that fits into that category is selling (Passport, 4Runner, Wranglers, Tellurides etc).
On a side note, It's a shame Mitsubishi won't bring back the Pajero name in a rugged aggressive form. Engineer a proper V6 with a good 4x4/4WD system and then dress it up in 4x4 fashion with mud tires, slight lift, bull bars and watch it sell.
edit: It already exists in other parts of the world and it doesn't look half bad.
