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How good your ROI is depends on the risk you take as well as how the relative market is performing.
If you purchase something safe like a telecom or bank stock, your expectation might be that it'll perform slightly below or relative to the broad market, so that could be considered good.
If you purchase a risky penny stock and it performed the same as your safety stocks or the relative market, then you might feel that it under performed since you assumed more risk and had the same outcome.
You can't really peg a number to it since it's quite subjective. Whether the investment pays a dividend is irrelevant as there's safe/risky stocks that pay a div. It's more about whether they preformed according to your expectation.
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