Quote:
Originally Posted by JDMDreams
But how can their margins be thin if each wheel is like $1000 each
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When you buy a BBS replacement wheel from VW, that juicy profit is going to VW, not BBS. When you are buying that kind of volume, they know they can throw their weight around. Your material cost went up? HAHAH too bad.
If you're talking direct to consumer, how many ppl are actually buying 4k sets of wheels for their $5,000 GTI in the signature BBS snowflake design? That's pretty much all they make. They have no made anything unique in a long long long time and all their designs like the LM's have been ripped off 100 times last week on Alibaba.
IMO they just stuck with what they knew and failed to do adapt when everyone else moved in.