Quote:
Originally Posted by trollface
That was many years ago. Japanese ports cars are dying today because no one is really buying them anymore. If sports cars were selling like hot cakes and was a money maker, everyone would be pumping them out. Cost of living is high, big move to SUV/Cross overs, Hybrids etc.
Making two is bonkers in today's climate when a regular Carmy in your lineup with make you 10000X more money. There is reason why the STI/Z has stayed the same for so many years. They don't make money and cost a shit load to redesign when your investors are looking for return on their money.
|
Sports cars never were money makers, they're to get you into the dealership to sell you a Camry. Japanese sports cars already died once with the Miata as the sole survivor. All the cars you see now are either new or were killed off at one point. This is a comeback of sorts. Build excitement for the brand, sell more Camry's