Quote:
Originally Posted by !LittleDragon
Sports cars never were money makers, they're to get you into the dealership to sell you a Camry. Japanese sports cars already died once with the Miata as the sole survivor. All the cars you see now are either new or were killed off at one point. This is a comeback of sorts. Build excitement for the brand, sell more Camry's
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I think sports cars are money makers, just not Japanese ones. Look how many Mustangs/Challengers/Chargers/Camaros/Corvettes the Americans move each year. They sold like 100k Mustangs last year. The FRS sold like 10k in it's best year since release.
American sports cars print money. Not sure when/why the shift happened, but here we are.