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The Corvette name is an appealing one to buyers, no matter what it's attached to.
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Because it’s associated with 70 years of performance cars. How long before the name means fuck all because it’s just another mundane brand? It’s selling out one of their best assets for short-term gain. Same with Ford and the Mustang brand. Once it’s a soccer mom car being cross-shopped with minivans and CR-Vs and becomes synonymous with that instead of its performance heritage, it won’t mean shit.