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I'd say there are two main categories for these kinds of warranties / guarantees.
1. The unsustainable - like FCP Euro that you mentioned, along with many other companies that offer returns/exchanges for everything, no questions asked. These companies offering this kind of protection is using it as a marketing tool. It's here until it isn't. Arc'teryx used to exchange jackets until they didn't, Eddie Bauer used to exchange / refund for life. FCP is probably hedging that people don't want to deal with shipping used oil back, or sell their cars before consumable parts like brake pads are worn out.
2. The "Costco" guarantee/warranty. They have a much more lax return policy and people abuse it, causing them to change their policy so people don't get a new laptop every couple years just because it's allowed.
What I don't like is that the second gets abused by customers, such as one lady that I saw return clearly well worn Uggs to Costco, probably just because she could. The intent of the policies set by Costco here is to stand by their products as the products intend, not to hand out free car batteries every 4 years - one day.
Is all of this black and white? No. As with most things, it's a vast area of grey, but NNT asking if this means we can get a free battery every 4 years is something I'm not a fan of.
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