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How much goodwill can he expect on a 9 year old car that he needs to first build up his database of being a loyal customer. So once the car is 15 years old he might get some goodwill?
In general, shop rates are higher at the dealership because they have more overhead and offer free swirls to your paint job. Materials cost just get passed onto the customer. So if you want OEM just tell the private shop that's what you want and they pass on any extra charge.
I'm out of touch with oil change prices. I think I've had a private shop do it once in the past 5 years and it was around $70 for parts and labour. Still $30 savings over the dealership.
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