Quote:
Originally Posted by jcmaz
Not the best idea to use 2021 YTD figures when the 2022 86/BRZ was announced in 2020 November. Anyone seriously considering the Boxer twins would probably wait until the 2.4L reviews and driving impressions come out before making a decision.
Plus, there aren't much incentives to buy the older 86/BRZ anyway. I recall the new car programs and rates were pretty much done in the spring. It doesn't make much sense to buy a last generation model car with used car rates so it is probably why sales were so poor.
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https://www.goodcarbadcar.net/subaru-brz-sales-figures/
BRZ sales peaked at 8K units or so in its second year - not terrible but also not a surefire sales hit that was worthy of a 2nd gen.
The Veloster's sales trend has also match the BRZ's - peaked in 2012 and been downhill (really bad) ever since:
https://www.goodcarbadcar.net/hyunda...sales-figures/
Coupes just aren't popular anymore - I had trouble finding sales data of coupes partly cause they're so few of them now. The whole small car market is shit - GM/Ford are out, the Japanese has killed all their coupes, VW killed the Golf... - it's all small SUVs now.
People are buying fucking Nissan Kicks (58K units in 2020) and Hyundai Venues (19k units in 2020) instead. It's Sir Mix-A-Lot's world when it comes to cars now - people want their cars to have some back so they can put some junk in the trunk. No one is buying that LA Face no more, they just want that Oakland booty.