Quote:
Originally Posted by supafamous
https://www.goodcarbadcar.net/subaru-brz-sales-figures/
BRZ sales peaked at 8K units or so in its second year - not terrible but also not a surefire sales hit that was worthy of a 2nd gen.
The Veloster's sales trend has also match the BRZ's - peaked in 2012 and been downhill (really bad) ever since: https://www.goodcarbadcar.net/hyunda...sales-figures/
Coupes just aren't popular anymore - I had trouble finding sales data of coupes partly cause they're so few of them now. The whole small car market is shit - GM/Ford are out, the Japanese has killed all their coupes, VW killed the Golf... - it's all small SUVs now.
People are buying fucking Nissan Kicks (58K units in 2020) and Hyundai Venues (19k units in 2020) instead. It's Sir Mix-A-Lot's world when it comes to cars now - people want their cars to have some back so they can put some junk in the trunk. No one is buying that LA Face no more, they just want that Oakland booty.
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I think the Japanese manufacturers need to collaborate more. Building a modern 2 door platform is far too expensive and doesn't make bean counter sense because the coupe market is far too small. I would love to see all the Japanese manufacturers share a 2 door platform that they can heavily customize like the miata / 124. body, engine + gearbox, suspension tuning, & parts of the interior is where the manufacturers can differentiate. It's almost the only way to "save" the couple market, if it can even be "saved."